Canon wanted to redesign their event registrations landing page. They not only wanted the site to look on brand, but also be more efficient and allow their customers to be able to do what they came to the site to do.
The result is a clean, efficient website that clearly tells customers what the next steps to follow are. It defines the journey for them and makes it easy to register for the events.
The old design fails to guide users to where they need to go. Images don't tell the story of what the event is about and the options to choose from are not clearly identified.
The new design, while on brand, aims to guide the customer through the journey and help them make a more informed decision. By using colours and clear CTAs, we can ultimately lead the user to perform the task they came to the site to do.
